Solar lead generation
Facebook, Instagram and Google ads aimed at homeowners in your service area, with lead forms that ask about property type, electricity bill and pin code so you only pay attention to real buyers. See RK Solar's ₹60–80 leads.
Solar marketing · Delhi NCR and India
Solar marketing agency in Delhi NCR.
We are a marketing agency built for solar. We work with 30+ solar EPCs and manufacturers across India, and our rooftop solar campaigns bring in qualified enquiries at ₹60–80 per lead. Ads, website, Google reviews, video and WhatsApp follow-up, all from one team that already knows how solar buyers decide.
What we do for solar companies
Everything a solar business needs to win more installations.
Google reviews and local SEO
A Google Business Profile that ranks in Maps, plus an automatic WhatsApp review request after every installation. How we did it for Sungrid.
Solar websites that convert
Fast, mobile-first sites that explain cost, savings, subsidy and the installation process, with every enquiry sent straight to WhatsApp. See Solarxp.
Solar video ads and Reels
Installation timelapses, rooftop walkthroughs and savings explainers that answer buyer questions and double as ad creatives. See Skynxt Solar.
WhatsApp follow-up
Every new lead gets a WhatsApp message within minutes, so you reach homeowners before the next installer does.
Subsidy-led campaigns
Ads and landing pages built around PM Surya Ghar: central subsidy of ₹30,000 per kW for the first 2 kW and up to ₹78,000 for systems of 3 kW and above.
Why a solar-specialist agency
Solar is not like selling anything else.
A rooftop solar system is one of the biggest purchases a household makes for its home. Buyers compare three or four installers, read Google reviews, watch videos, check subsidy rules and ask on WhatsApp before they book a site survey. A general agency optimises for cheap clicks. We optimise for site visits and installations.
| Typical agency | Performance and Pixel | |
|---|---|---|
| Goal | Cheap leads and impressions | Qualified homeowners, site visits and installations |
| Lead forms | Name and phone only | Ownership, property type, bill amount and pin code |
| Creative | Stock panels and generic offers | Real installations, savings explainers and subsidy math |
| Follow-up | Leads in a spreadsheet | Instant WhatsApp reply to every lead |
| Trust | Not their job | Google reviews, website and video built in |
Results
What solar clients typically see.
₹60–80 per lead
Cost per qualified enquiry on our rooftop solar campaigns.
20–30 leads a day
What clients typically get once campaigns are running at scale.
5–10 site visits a week
Because filtered leads and fast follow-up turn into real surveys.
Numbers vary with city, budget, season and offer. We report on site visits and installations, not just leads. Read all four solar case studies.
How we work
From first call to steady solar leads.
- Solar growth auditWe review your website, Google Business Profile, reviews, past ads and how fast your team replies to leads.
- Trust foundationWe fix the website, Google profile and review flow first, so every rupee of ad spend lands on a business that looks credible.
- Creative sprintWe script and produce short videos and static ads around savings, subsidy and real installations.
- Campaign launchMeta lead ads and Google Search go live in your pin codes, with qualifying questions and instant WhatsApp follow-up.
- Weekly optimisationNew creatives and audiences every week. We cut what doesn't bring site visits and scale what does.
- Monthly reportingLeads, cost per lead, site visits and installations in one simple report.
Where we work
Solar marketing across Delhi NCR and India.
Our office is in Dwarka, New Delhi. We run solar campaigns for installers in Delhi, Gurugram, Noida, Greater Noida, Ghaziabad and Faridabad, and for EPCs and manufacturers across India, including Rajasthan, Uttar Pradesh and Haryana. Every campaign is targeted at your own service area, down to the pin code.
Solar guides: How to get solar leads in Delhi NCR · 8 solar ad ideas · Getting more Google reviews
Questions
Solar marketing FAQs.
What does a solar marketing agency do?
We bring rooftop and commercial solar companies a steady flow of qualified enquiries. That covers Facebook, Instagram and Google ads, a website that converts, Google reviews and local SEO, video content and fast WhatsApp follow-up, all aimed at more site visits and installations.
What is a good cost per lead for solar in India?
It depends on city, offer, season and how strictly you qualify leads. Our rooftop solar campaigns deliver qualified enquiries at ₹60–80 each. The number that matters most is cost per installation, so we track site visits and closures too.
Do you work with solar companies outside Delhi NCR?
Yes. We work with 30+ solar EPCs and manufacturers across India and target campaigns to each client's own service area and pin codes.
Should solar companies use Facebook ads or Google ads?
Both. Facebook and Instagram lead ads give volume and let you explain solar with video. Google Search catches homeowners who are already comparing installers. Most of our solar clients start with Meta lead ads and add Google Search once tracking is in place.
How do you use the PM Surya Ghar subsidy in ads?
Subsidy is one of the strongest hooks in residential solar. The central subsidy is ₹30,000 per kW for the first 2 kW and up to ₹78,000 for 3 kW and above. We build ads and landing pages that explain it simply and check the current rules before launch.
How fast will I see solar leads?
Lead ads usually bring enquiries within the first week. Steady, profitable volume typically takes 30 to 90 days of testing creatives, audiences and follow-up.
Free strategy call
Get more solar installations, not just more leads.
Tell us your city and monthly installation target. We'll send a free solar marketing plan with expected cost per lead.