8 ad ideas that work for rooftop solar companies
On Facebook and Instagram, your creative decides who sees your ad and whether they stop scrolling. For rooftop solar, the best creatives answer a homeowner's real questions and prove you are a trustworthy installer. These are the ideas we use in our solar campaigns, the same campaigns that have delivered leads at ₹60–80 each.
The eight ideas
| Idea | Format | What it does |
|---|---|---|
| 1. Savings explainer | Short video or carousel | Shows how a rooftop system lowers a typical bill |
| 2. Installation timelapse | Reel | Proves you deliver, start to finish |
| 3. Founder rooftop walkthrough | Video | Builds trust with a real face |
| 4. Subsidy explainer | Carousel | Answers "what support can I get?" |
| 5. Myth busters | Reel series | Monsoon, maintenance, roof damage worries |
| 6. Customer story | Video (with permission) | Social proof from a real household |
| 7. System size guide | Static or carousel | "Which size suits your monthly bill?" |
| 8. Local proof | Static or reel | Recent installations in the viewer's area (with permission) |
Why video should lead
A creative mix we often start with
Share of new creatives each month
- Short videos · 45%
- Static images · 25%
- Carousels · 15%
- Customer stories · 15%
Solar is unfamiliar for most households. Video explains it faster and shows real installations, which builds the trust a large purchase needs.
Write the hook for the homeowner
The first second decides everything. Strong hooks talk about the homeowner's situation, not your company: "Paying a high electricity bill every summer?", "What happens to rooftop solar in the monsoon?", "We installed this system in one day". Then show, don't tell.
Test new creatives every week
A weekly creative testing routine
Keeps costs down as ads tire
- STEP 1BriefPick 2–3 new ideas from buyers' questions
- STEP 2ProduceShoot or create them with AI video
- STEP 3LaunchTest against current best ads
- STEP 4ReviewAfter a few days, compare cost per qualified lead
- STEP 5Scale or cutMove budget to winners, retire losers
Pair creatives with qualifying forms
Even the best ad attracts some poor-fit leads. Ask about property ownership, property type, monthly bill and pin code, and follow up within minutes on WhatsApp. Read our full solar leads playbook.
Common mistakes to avoid
- Running the same two ads for months
- Leading with price instead of savings, quality and service
- Using stock photos instead of real installations
- Great ads paired with slow follow-up
Your first 30 days
A simple starting plan you can follow, or hand to us:
| When | What to do |
|---|---|
| Week 1 | List homeowners' top ten questions; shoot an installation timelapse |
| Week 2 | Launch three different concepts against your current best ad |
| Week 3 | Add a myth-buster reel and a savings explainer |
| Week 4 | Keep the winners, retire the rest, brief the next batch |
Frequently asked questions
What type of solar ad works best?
Short videos that answer common questions or show real installations usually perform best, followed by clear static ads with a strong headline.
How often should solar ads be refreshed?
Add new creatives every week or two. Ads tire quickly, and fresh creatives keep lead costs stable.
Can AI help make solar ads?
Yes. We use AI video production to create more variations faster, while keeping real installation footage where trust matters most.
Want these ads made and run for you? Talk to our solar marketing agency team.