Real estate lead generation in Delhi NCR: getting more site visits from ads
Real estate leads have a reputation for being expensive and unreliable. The usual reasons are broad targeting, vague ads, forms with no questions and slow follow-up. Fix those four things and the same budget produces far more site visits, which is the number that actually sells property.
Start with the RERA basics
Under the Real Estate (Regulation and Development) Act, advertisements for registered projects need to show the project's RERA registration number. Include it on ads and landing pages, and keep claims about prices, possession dates and amenities accurate.
Target the right buyers
Define who the project is really for: first-time buyers, upgraders, investors or NRIs. Target by location, life stage and interests on Meta, and by project, locality and configuration searches on Google, such as "3 BHK in Sector 150 Noida" or "ready to move flats Gurugram".
Use forms that qualify
Lead forms should ask the questions your sales team would ask on the first call:
- Budget range
- Configuration (2 BHK, 3 BHK, plot)
- Buying timeline
- Own use or investment
Fewer leads arrive, but far more of them are worth calling.
From ad click to bookingExample
How property enquiries usually narrow down
Build a page for every project
Send ads to a project page, not your homepage. Include the location map, floor plans, amenities, the RERA number, a short walkthrough video and a clear "book a site visit" button. Offer the price list on WhatsApp to capture serious buyers.
Call within minutes and book the visit
Property buyers enquire on several projects at once. Reply instantly on WhatsApp with the brochure, call the same day, and offer two specific site visit slots instead of asking "when are you free?".
Judge campaigns by cost per site visit
Cost per site visit at different lead-to-visit ratesExample
Same cost per lead (₹400), different visit rates
Typical channel mix
A starting channel split for a project launch
How we often divide a launch budget
- Meta lead ads · 45%
- Google Search · 30%
- Remarketing · 15%
- YouTube walkthroughs · 10%
Common mistakes to avoid
- Forms with no qualifying questions
- Sending ads to a generic website instead of a project page
- Missing RERA details or vague pricing claims
- Taking hours to call new leads, while buyers enquire elsewhere
Your first 30 days
A simple starting plan you can follow, or hand to us:
| When | What to do |
|---|---|
| Week 1 | Build the project page with RERA number, plans, map and video |
| Week 2 | Launch Meta lead ads with budget, configuration and timeline questions |
| Week 3 | Add Google Search for project and locality keywords |
| Week 4 | Measure cost per site visit; scale the best audiences and creatives |
Frequently asked questions
Why are real estate leads often low quality?
Broad targeting, forms with no qualifying questions and slow follow-up. Adding budget, configuration and timeline questions and replying within minutes improves quality quickly.
Do property ads need a RERA number?
Advertisements for RERA-registered projects need to display the registration number. Include it on ads and landing pages.
Is Google or Meta better for real estate?
Meta usually brings more leads at a lower cost; Google Search brings buyers already looking for a locality or project. Most launches use both.