B2B lead generation in India with LinkedIn and Google Ads
B2B buying is slow and involves several people. A single ad rarely closes a deal; instead, marketing has to reach the right roles, earn attention with something useful, and keep the conversation going until a sales call makes sense. Here's how we approach it.
Capture demand on Google
Some buyers already know they need what you sell. Target problem and solution searches such as "payroll software for small business" or "GST compliance services Gurugram", and send them to pages that explain outcomes, pricing approach and proof.
Reach decision makers on LinkedIn
LinkedIn lets you target by job title, seniority, industry and company size. It costs more per click, so use it for the accounts that matter most and offer something valuable rather than a cold "book a demo".
Offer something worth an email address
- A free audit or assessment
- A checklist or template your buyers use
- A short webinar or case study
- A calculator that estimates savings or ROI
Measure pipeline, not just leads
From visitor to closed dealExample
A typical B2B funnel shape
Nurture leads that aren't ready yet
Most B2B leads aren't ready to buy today. Score them by fit and activity, pass hot ones to sales, and nurture the rest with useful emails, case studies and invitations, so you're the first call when the timing is right.
A starting budget split
How we often split a B2B budget at the start
Before the data tells us where to shift it
- Google Search · 40%
- LinkedIn ads · 35%
- Retargeting · 15%
- Content and SEO · 10%
Common mistakes to avoid
- Judging campaigns by cost per lead instead of qualified meetings
- Asking cold audiences to "book a demo" straight away
- No CRM, so leads are lost between marketing and sales
- Targeting too broadly on LinkedIn and paying for the wrong roles
Your first 30 days
A simple starting plan you can follow, or hand to us:
| When | What to do |
|---|---|
| Week 1 | Set up CRM, tracking and a lead magnet landing page |
| Week 2 | Launch Google Search for problem and solution keywords |
| Week 3 | Launch LinkedIn ads to a tight list of roles and industries |
| Week 4 | Score leads, start nurture emails and review cost per meeting |
Frequently asked questions
Is LinkedIn advertising worth it for B2B?
Often yes, for reaching specific roles and companies, but it costs more per click. Use it with a valuable offer and track cost per qualified meeting.
How long does B2B lead generation take?
Expect several weeks to set up tracking and test offers, and longer for deals to close. Judge success on pipeline created, not leads alone.
What is a good lead magnet for B2B?
Something your buyers would value even if they never bought from you: an audit, a template, a calculator or a short, practical webinar.