Last Updated: March 2026

This Cookie Policy explains how Performance and Pixel (“we,” “us,” or “our”) uses cookies and similar tracking technologies when you visit our website at https://performanceandpixel.com/ (the “Site”). It explains what these technologies are, why we use them, and your rights to control our use of them.

1. What Are Cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information and deliver targeted advertising.

Cookies set by the website owner (in this case, Performance and Pixel) are called “first-party cookies.” Cookies set by parties other than the website owner are called “third-party cookies.” Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics).

2. Why We Use Cookies

As a performance marketing agency, data is at the core of what we do. We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Site to operate, while others enable us to track and target the interests of our users to enhance the experience on our Site and optimize our own marketing campaigns.

3. Types of Cookies We Use

A. Essential / Strictly Necessary Cookies These cookies are strictly necessary to provide you with services available through our Site and to use some of its features, such as access to secure areas or basic website functionality. Because these cookies are strictly necessary to deliver the Site, you cannot refuse them without impacting how our Site functions.

B. Performance and Analytics Cookies These cookies collect information that is used either in aggregate form to help us understand how our Site is being used or how effective our marketing campaigns are.

• Example: We use Google Analytics (GA4) to track user behavior, measure page load speeds, and understand which content is most valuable to our visitors.

C. Targeting and Advertising Cookies These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed, and in some cases selecting advertisements that are based on your interests.

• Example: We utilize third-party tracking pixels, including the Meta Pixel, Google Ads tracking, and the LinkedIn Insight Tag. These tools allow us to measure the success of our own advertising campaigns and serve targeted retargeting ads to you on Facebook, Instagram, Google, and LinkedIn after you leave our Site.

D. Functionality Cookies These cookies are used to enhance the performance and functionality of our Site but are non-essential to its use. However, without these cookies, certain functionality (like embedded videos or CRM chat widgets) may become unavailable.

4. How Can You Control Cookies?

You have the right to decide whether to accept or reject cookies.

• Browser Controls: You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our Site though your access to some functionality and areas of our Site may be restricted.

• Disabling Targeted Advertising: If you want to opt out of targeted advertising cookies, you can do so by visiting the following links:

  • Google Ad Settings: https://adssettings.google.com/

  • Facebook Ad Preferences: https://www.facebook.com/ads/preferences/

  • LinkedIn Ad Settings: https://www.linkedin.com/psettings/advertising

  • Network Advertising Initiative: http://optout.networkadvertising.org/

5. Changes to This Cookie Policy

We may update this Cookie Policy from time to time in order to reflect changes to the cookies we use or for other operational, legal, or regulatory reasons. Please revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

6. Contact Us

If you have any questions about our use of cookies or other technologies, please contact us at:

Performance and Pixel Email: hello@performanceandpixel.com Website: https://performanceandpixel.com/